StudioBE Brand Identity and Digital Marketing
StudioBE via New Doors Agency
2025
Melbourne, Australia
Art Director, Brand Identity Designer, Graphic Designer, Digital Marketing Designer
StudioBE is an interior design practice specialising in evidence-based wellbeing design across workplace, healthcare, education and justice.
I worked on the brand identity as the visual designer, from initial concepts to launch. I designed the mark, built the visual system around it and developed marketing materials to tie all the elements together.
I completed this project while working at New Doors agency.Led by Alicia Brown, Director and Marketing Strategist.
StudioBE’s brand mark is a chair, if you look closely enough. It’s a soft, sink-in kind of seat, chosen for a practice that designs spaces where people feel safe.
Paired with the logotype using customised Söhne typeface, it’s a contrast to the brand mark highlighting their work as rigorous as their research.
We developed a suite of sector-specific capability statements for workplace, healthcare, education and justice sectors, each structured around StudioBE’s Why/How/What framework to demonstrate their evidence-based approach and measurable impact.
We developed a nine-week brand launch campaign across LinkedIn and Instagram, introducing StudioBE’s “BE” philosophy, origin story, research partnerships, and sector expertise through a strategic mix of image posts and document-style content.
Our website architecture uses the “BE” philosophy throughout, with section titles like “BE Human” (About), “BE Transformative” (Services) and “BE Proven” (Portfolio), creating an immersive brand experience that differentiates StudioBE from conventional practice websites.