DS Architects Brand Refresh and Website
DS Architects via New Doors Agency
2023-24
Melbourne, Australia
Project Lead, Art Director, Brand Identity Designer, Editorial Designer, Visual Designer, Logo Animator, Video Editor
DS Architects is a renowned architectural firm with an extensive portfolio across the education, health, industrial, and workplace sectors.
Led by Alicia Brown, Director and Marketing Strategist at New Doors, we developed a strategic marketing plan that encompassed a complete brand refresh, enhanced collateral, a user-friendly website, and ongoing initiatives to elevate the firm’s profile.
This project was completed while working at New Doors agency.
The brand refresh included designing a custom logotype to complement their existing brandmark, refreshing their colour palette with bolder, more contemporary tones, and creating a graphic system that emphasises the practice’s collaborative approach with clients.
We designed a custom website that highlights DS Architects’ expertise and diverse projects. The website is optimised with an SEO strategy that ensures potential clients can easily find the information they need while showcasing the firm’s portfolio in a compelling and accessible way.
The custom website is the product of a collaboration between talented individuals, including:
Sara Gross – Copywriting
Jihan Duerme – UX Design
Andi Ong – Website Development
Meg Calvo – SEO, Content Coordination
Visit DS Architects website here
