Architecture Matters Brand Refresh and Website
Architecture Matters via New Doors Agency
2023
Melbourne, Australia
Project Lead, Art Director, Brand Identity Designer, Editorial Designer, Visual Designer
Architecture Matters is an architecture practice that prides itself in designing buildings that matter for people that matter.
Led by Alicia Brown, New Doors’ Director and Marketing Strategist, New Doors assisted the practice in developing compelling language and brand identity that conveyed its design philosophy and approach. New Doors also undertook the planning, copywriting, user experience design, and development of its website.
The brand identity is punchy and minimalist, reflecting their creative pragmatism. It contrasts black and white against a pop of yellow (more prominent on their website), referencing the architecture industry’s ubiquitous rolls of yellow trace.
The website presents the practice, its services, and its extensive portfolio of projects in an easy-to-navigate format, with project pages that integrate descriptive text, still images, and video in an engaging and dynamic manner.
The custom website is the product of a collaboration between talented individuals, including:
Sara Gross – Copywriting
Elle Williams – UX Design
Andi Ong – Website Development
Meg Calvo – SEO, Implementation and Content Coordination
Visit Architecture Matters website here