Urban Core Marketing Campaigns
Urban Core via New Doors Agency
2023
Melbourne, Australia
Graphic and Visual Designer, Digital Marketing Specialist
Urban Core is a female-owned, female-led construction company. After rebranding from Urban Fitouts, they needed to tell their clients, old and new, about the change and where the business was heading next.
Working with New Doors, I was the graphic designer on the launch campaign. I supported the agency’s senior marketing strategist by turning the strategy and key messaging into channel-specific assets.
The campaign introduced the new name clearly and gave Urban Core’s current and prospective clients a reason to keep working with them.
This project was completed while working at New Doors agency.
For a two-week rollout across three social platforms and email, I designed the social posts and email graphics and created video assets for social, including an animation of the new logo. Every piece stayed consistent with the new identity while letting each format do its own job.
The campaign introduced the new name clearly and gave Urban Core’s current and prospective clients a reason to keep working with them.